4 Investment Thematics converging at once . . .

Cashless Consumer, Connected Society, Safety & Security and Aging of the Population — four of our investment thematics all converging into one trend . . . mobile payments. As popular and convenient as paying through the smart phone has become, there are still holdouts, and thus room for growth.

Generational demographics could be keeping smartphone payment technologies from gaining real traction. “One of the biggest complaints I see about mobile payments is from the older generation,” says Scott Vance, a financial advisor at Trisuli Financial Advising, in Cary, N.C. “Older Americans are still not comfortable with handing over information about their accounts to apps and computer programs. I have numerous clients that avoid any sort of mobile app. Instead, I work with them using paper and pen, in a totally old school manner.”

Source: What Americans Like and Don’t Like About Mobile Payments – TheStreet

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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