“Desperate times call for desperate measures” is a famous saying and given the weeks of COVID-19 led lockdown, it’s not surprising to see businesses being hit by sagging sales are getting creative. This creativity includes leveraging Tematica’s Digital Lifestyle investing theme and in the case of 7 Eleven, it also means tapping into our Guilty Pleasures one as well. Who can blame the company, but the question lingering in our collective Tematica brains is if this is a sustainable shift in consumer consumption habits or is it just a short-term fix while bars and restaurants are closed? Time will certainly tell.
7-Eleven customers can now use the 7NOW delivery app to order wine, beer or liquor anytime in participating markets, as well as hot or ready-to-bake whole pizzas on weekends. The convenience store chain is running a promotion on pizzas each Friday, Saturday and Sunday until May 17, according to an announcement.
Sales of wine, beer and liquor for off-premise consumption are also seeing increases, as most bars and sit-down eateries are now closed. Alcoholic beverages were up 22 percent in the week concluding March 28, per one study cited in the announcement, which claimed that 7-Eleven “is one of the top retailers of cold beer and other canned alcoholic beverages in the U.S.”
The 7NOW delivery app is available in about 400 cites, providing more than 35 million U.S. households with access to more than 3,000 products they might require during the pandemic. Merchandise includes hot and fresh foods, groceries and over-the-counter medicine, among other products.