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Adoption of Virtual Reality Could Alter Consumer Shopping Experience

Several years ago Corporate America flirted with Second Life, but the combination of 3D-scanning technology and Virtual Reality (VR) could lead to a more robust shopping experience. Adoption by both businesses and consumers could accelerate the transformation of the mall from shopping hub to one more focused on dining and entertainment as consumers browse from home and order online.

Wayfair Inc. has launched an in-house developed virtual reality app to help customers plan their outdoor patio area.  The retailer’s new Patio Playground application uses Facebook’s Oculus Rift platform, Developed by Wayfair Next, the company’s in-house research and development team, the app allows shoppers to immerse themselves in an inspirational landscape, where they can explore, rearrange, and discover furniture and décor from Wayfair’s catalog.

Source: Online home furnishings retailer moves into virtual reality | Chain Store Age

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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