Aging of Population segment forced to reinvent itself as consumer preferences evolve

Aging of the Population . . . the easy checklist on companies riding the thematic tailwinds of this worldwide evolution of population demographics includes healthcare, financial services, real estate, funeral services . . .

Not so fast on that last one — changes in the prevalence of cremations is turning the industry on its head, with Funeral Directors attempting to find ways to recapture the big profits found in casket sales.

One way would be to hire an executive from Disney who ran Epcot Center to create a “multisensory experience room”!  Strange but true . . .

As baby boomers age, the number of deaths in the U.S. is projected to rise to about 3.6 million in 2036 from 2.7 million this year. But that doesn’t mean a surge in casket sales: About half of U.S. deaths this year are expected to result in cremation, up from less than 10% in 1980. The proportion will keep rising and should top 70% by 2030, according to the National Funeral Directors Association.

Source: Funeral Industry Seeks Ways to Stay Relevant – WSJ

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

Comments are closed.