Menu

Augmented Reality continues to disrupt the beauty industry

As shoppers increasingly shift to digital commerce, retailers and providers of beauty products, in particular, are embracing the Disruptive Technology that is Augmented Reality (AR) to enhance the experience. The technology enables apps that allow shoppers to try products ranging from makeup to hair color, helping to shift shoppers to a company’s digital platforms.

Augmented reality looks set to have quite an impact on the beauty sector. After recently looking at a demo app for lipstick and other make-up, AR specialist ModiFace is back with a new demo app – this one allowing you to see how different hair colors would look before you take the plunge.

Using AI powered by analysing a staggering 220,000 hair color photos, the app shows in real-time video how your hair would look in any color of your choice

Source: New AR demo apps preview hair coloring, and a fun way to leave messages for kids [Videos] | 9to5Mac

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

Comments are closed.