Ben & Jerry’s taps the non-diary and vegan market with Chocolate Chip Cookie Dough

Ben & Jerry’s taps the non-diary and vegan market with Chocolate Chip Cookie Dough

One of the key differences between a trend and a theme is seen when a company extends or pivots its business model in a response to changing behavior be it on the part of consumers or other businesses that it serves. In recent years we’ve seen consumers migrate away from dairy milk toward nut milks for a variety of reasons, some of which are touched on below in the report published by Cargill. That’s the change, and in response, we’ve witnessed the growth in almond, coconut, cashew, oat, and other milks in grocery store cold cases. The same has been true with creamers and yogurt, but now we have Ben & Jerry’s, one of the bastions of creative ice cream, bringing perhaps the most popular ice cream flavor of all to the non-dairy and vegan market.

Yes, Ben and Jerry are purported to be good buys, but what we have here is the Ben & Jerry’s parent, Unilever, looking to tap this growing market with more products. In other words, Unilever is responding to the growing tailwind associated with our Cleaner Living investing theme.

Fifty percent of U.S. shoppers purchase both dairy and vegan milk, according to a new study by food, agriculture, financial, and industrial product provider Cargill.

Whilst 67 percent of participants in the study still believe dairy is an integral part of their diet, just under half stated that dairy is not essential for a balanced diet, and half said they regularly purchase both dairy and nondairy milk. According to Cargill, consumers are opting for vegan milk for a number of reasons, including lactose intolerance and dairy allergies, but also because they wish to stay away from growth hormones, saturated fat, and antibiotics.

A number of studies have linked dairy consumption with health problems, including prostate cancer and breast cancer.

To remain successful, Cargill notes, the dairy industry has to change. It warns that the vegan market will keep accelerating and gaining worldwide traction, and if dairy companies want to keep up, they must adapt and produce more innovative, healthier products. One recent report stated that dairy ice cream and milk sales have plummeted 13 percent in recent years, in response, some dairy farmers are considering a pivot into the plant-based milk market.


That’s right ladies and gentlemen, you can have your cookie dough and eat it too. According to their taste experts, Ben and Jerry’s has “hit the nail on the head” with their brand new Chocolate Chip Cookie Dough ice cream. It’s non-dairy, but that’s not all. It’s even vegan.


Source: Vegan or Not, 50% of All Americans Drink Dairy-Free Milk, Study Finds | LIVEKINDLY


Source: Ben and Jerry’s #1 fan favorite flavor is non-dairy, vegan ice cream

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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