The Aging of the Population investment theme reflects the massive worldwide demographic shift towards a more senior population as the Baby Boomers transition into their golden years. The life stage transition the Baby Boomers are going through will result in a reallocation of spending and consumption habits, as money once dedicated to supporting a young and growing family will increasingly shift toward spending that serves an aging population.
But that doesn’t mean they are going to give up on some of their “old habits”, one of which has been their focus on Clean Living:
“Boomers were at the leading edge of many of contemporary food and beverage trends, not the least of which was the desire—and demand—for fresh, less processed foods and beverages,” says Blaine Becker, senior director of marketing for the Hartman Group. “This demand can be seen played out as consumers are developing new expectations for quality cues at [quick serves].”
Read Full Article: Why Restaurants Can’t Neglect Baby Boomers – QSR magazine
This article in QSR Magazine goes on to cite the fact that as age-related disease and illnesses impact the Baby Boomers more and more, this demand for Clean foods is only going to increase:
Per Nielsen, 37 percent of boomers consider low- or no-sugar food options to be very important, compared to 31 percent of millennials and 26 percent of Gen Zers. The latter groups instead prioritize sustainability and other factors.