Calvin Klein partners with Amazon for tech-savvy pop-ups and Amazon Fashion
Earlier this week we shared that Lord & Taylor partnered with Walmart, and just a few days later Calvin Klein shared a new relationship with Amazon as part of its Amazon Fashion efforts. We expect to see the lines become increasingly drawn over the coming weeks as months as retailers and branded apparel companies look to leverage these two digital commerce platforms. As they increasingly embrace this aspect of our Connected Society investing theme, we continue to have a bearish view on brick & mortar retail and the REITs that invest in them.
Calvin Klein is teaming up with Amazon Fashion to open pop-ups and sell some items only on Amazon this holiday season.The two companies have launched Calvin Klein X Amazon Fashion, a holiday retail experience that includes pop-ups in New York City’s SoHo area and Santa Monica, Calif., as well as an online brand store on Amazon.com.
The pop-ups will sell Calvin Klein Underwear products, including men’s and women’s underwear and loungewear offerings. The online site will also offer an expanded selection of Calvin Klein jean products. The stores and site will include some new, exclusive styles that will not be available in any other channels.Visitors to the pop-up shops can purchase in store, or they can scan a bar code in the Amazon App to have their items delivered to their home. The fitting rooms will contain Amazon Echo devices, which will allow shoppers to ask Alexa various product questions as well as control the lighting and play music of their choice.
Source: Calvin Klein opens tech-savvy pop-ups with Amazon |Chain Store Age
