Cashless payments taken to the ultimate level

The customized 1-to-1 mass advertising depicted in the movie Minority Report has moved closer and closer to reality. The ability to walk down the street and have billboards and store window displays literally change for the individual that looks at them doesn’t seem all that far-fetched anymore.

So then why do we have to even scan items and go through the mind-numbing motions of paying for items on the store?

As this BBC story reveals, we’re not far from being able to just walk in and grab and go! Talk about impulse purchases!

The implications are far and wide — restaurants, amusement parks, movie theaters . . . bars! Kind of like having an EZPass for life.

Imagine strolling into your local supermarket, popping your essentials into a basket, heading to the bagging area – where no items are unexpected – and walking out with your weekly shop.There is no need to make a payment, no fiddling with coins, and no placement of a debit or credit card in a terminal. In fact, there is no till at all.This is not casual shoplifting but a realistic prospect of the future way to pay – when technology recognises your presence, scans your shopping, and invisibly takes payment from your account.

Source: The invisible credit card of the future – BBC News

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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