Consulting hands to guide seniors and their families into the Boomer Economy
Evolving market dynamics tend to raise questions and create pain points along the way no matter the industry. We’re seeing some of that with our Aging of the Population investing theme that is poised to experience what investors call an expanding total available market given the population dynamic in and out of the US. Given that expansion, we are poised to see new businesses crop up to address those pain points and other sorts of confusion, helping consumers navigate what could be a complicated path that is choosing between living facilities that run the gamut from independent living to long-term nursing care. We’re already starting to see these news consulting businesses crop up, and odds are there will be more of them before too long.
In a country where the 65-and-older population has exploded from less than 35 million in 2000 to more than 52 million today, those seniors and their families are looking for answers to their questions about living options.
That’s where Pathways comes in, providing consulting services to aging baby boomers and helping them find the right fit.
Pathways isn’t paid by its clients but receives referral fees from the independent living or assisted living facilities and home-care agencies.
Clients, usually the children of elderly parents, need help with questions about what type of care is appropriate and affordable. Carter and Cohron say they help find the right fit.
Carter said she and Cohron will accompany clients to the independent living or assisted living facilities, helping them make informed decisions.
“Clients don’t always know what questions to ask,” she said. “We help them and take tours of the facilities with them. It takes some time for people to make the right decision.”
Carter and Cohron help their clients navigate those options.“ A lot of people don’t know where to start,” said Emily Harlan, regional marketing specialist for Home Instead Senior Care. “There are stages of senior care, and Pathways is a wonderful resource for helping people understand those stages.
Source: New business helps aging population find options | News | bgdailynews.com
