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Even the Olympics are no-longer must-see TV

Even the Olympics can’t overcome the shifting media consumption habits . . .

So far, NBC isn’t delivering the audience it promised advertisers who spent more than $1.2 billion for commercials during the 17-day event. Of particular concern is a roughly 30% drop among viewers age 18-34, a demographic advertisers pay a premium to reach. The lower-than-expected ratings show that even an institution as big as the Olympics isn’t immune to changing media consumption habits and the abundance of choice viewers have on television and online.

 

Source: NBC’s Ratings for Rio Olympics Fall Behind London – WSJ

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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