General Mills and ConAgra repositioning with our Food with Integrity tailwind in mind ???

When big companies, like General Mills and ConAgra Brands, pivot their product offering to move into the slipstream of our Food with Integrity investing theme we know we’re on the right track. From the removal of dyes to removing chemicals from the food itself or how it’s prepared, companies are recognizing the Food with Integrity choices consumers are making and repositioning their businesses accordingly.

General Mills Inc. and ConAgra Brands Inc. each own a stable of brands hit hard by big shifts in eating habits. This week, investors will get a glimpse of how they are faring as they make changes like removing artificial ingredients from Trix cereal and create new brands with so-called clean labels, like Wicked Kitchen.

Along with Cheerios and Trix cereals, General Mills also sells Betty Crocker cake mix, Totino’s pizza rolls, Progresso soup, Yoplait yogurt and many other brands. The challenge of staying on top of food trends sweeping each of the aisles where those products are stocked has created one problem after another.

Reddi-wip is advertising its use of “real cream” rather than hydrogenated oils, and “no artificial growth hormone.” Hunt’s is promoting how it peels its tomatoes with steam, rather than chemicals. ConAgra’s website for Hebrew National hot dogs brags that they have no artificial flavors, no fillers and no byproducts because “the shorter the ingredients list, the better.”

Source: Processed Food Brands Look for Fresh Makeover – WSJ

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

Comments are closed.