Google and Levi’s Are Now Making Connected Jean Jackets $GOOGL #Wearables

Mobility, computing power and sensors becoming woven into the very fabric of our lives offers another aspect to our Connected Society investing theme. It also makes life look that much more like something from Minority Report and Back to the Future.

The metal-based conductive fibers are fully washable and sewed into the denim, and a button-sized piece of removable hardware called the “smart tag” allows the jacket to connect to your phone or tablet via Bluetooth. Gesture controls and specific functions can be customized with the help of a companion app, but there’s no word yet as to whether that app will be immediately available for non-Android users.

Among the tasks the jacket can perform: offering up suggestions for nearby coffee shops (or other types of venues), providing an ETA to your destination, and changing tracks on your playlist. All of the info is conveyed by audio, so you’re not distracted by screens.

Source: Google and Levi’s Are Now Making Connected Jean Jackets – Bloomberg

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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