Jerry Seinfeld Teams with Netflix and What’s Wrong With That?
There is little question that streaming content is altering the playing the field, not just how people consume audio and video content, but increasingly where certain content can be found. First, it was movies, then TV shows, but as back catalogs were seemingly pervasive, streaming services like Netflix, Hulu, and Amazon have looked to differentiate themselves through proprietary content. It used to be as Bruce Springsteen sang, “57 channels and nothin’ on,” but that has morphed into hundreds of channels that need to be filled. The end result is an arms race for quality content that is likely to hasten the switch to streaming video services from traditional broadcast and cable networks. If asked, “What’s wrong with that?” for Seinfeld jumping ship to Netflix, we would say nothing… nothing at all.
Jerry Seinfeld is headed for Netflix.The comedian has signed a multifaceted production deal with the streaming giant, The Hollywood Reporter has learned. Under the pact, Seinfeld’s award-winning Crackle series Comedians in Cars Getting Coffee will move with new episodes to Netflix, with the comedian also set to film two new stand-up specials exclusively for the streamer.
The Seinfeld deal marks the latest investment in comedy for Netflix, which also shelled out $20 million each for a pair of Chris Rock stand-up comedy specials. Netflix’s entry into the stand-up space has created a growing arms race to land top talent in an increasingly competitive landscape against featured players Comedy Central, Showtime and HBO, among others. Other comedians who recently have gone to Netflix include Amy Schumer, who made a name for herself via Comedy Central, and Dave Chappelle.
The deal is a blow to Sony Pictures Television’s little-watched streaming service Crackle, which had been the exclusive home for Comedians in Cars, with Seinfeld’s deal with the independent studio expiring.
