Millennials: Technology = Social Connection
Behind all those selfies, social media posts, likes, snaps, and shares, the Millennials are starting to impact real business models like banking, insurance and investing . . .
Millennials like to handle their finance themselves, and they primarily do so online. And their savvy extends beyond balancing their check books. Older Millennials are 28 percent more likely than average to buy mutual funds online. And, both younger and older Millennials are more likely than their older counterparts to engage in online trading. They’re also the heaviest Internet bankers and most likely to purchase insurance online.
