Panera highlights its focus on Cleaner food and drinks

Panera highlights its focus on Cleaner food and drinks

We are seeing more restaurant companies highlight their ingredient choices in the food and drinks they serve in their marketing campaigns. These companies are looking to build consumer awareness as they look to the growing portion of the population that are opting for foods, drinks, and snacks that are better for you. In other words, look to ride the tailwind associated with our Clean Living investing theme.
Recent companies looking to embrace this tailwind and distinguish themselves from their competition include Chipotle and to some extent McDonald’s, but Panera, as well as Yum Brands’ Pizza Hut and Taco Bell, were some of the early adopters. Panera, in particular, has made several strides in recent years to inform consumers about the ingredients in their offerings and in 2016 phased out artificial ingredients from its menu.
We suspect we will be seeing far more companies embrace this investing theme with their marketing materials in the days and weeks to come. Of course, it’s one thing to market that you have better for you ingredients, but a cheeseburger no matter how you make it is still going to be part of our Guilty Pleasure investing theme. Sorry, McDonald’s.


Panera is betting that customers want to know more about what’s in their food.

The restaurant chain announced on Tuesday that it has started identifying the amount of whole grain per serving, as well as the overall percentage of whole grain, on all of their whole-grain bread.

The strategy anticipates that health-conscious consumers will shop more at Panera if they have a better idea of what they’re eating and an easier way to incorporate healthy foods into their diets.

In 2016, the company finished phasing out artificial ingredients from its menu. Last year, Panera began disclosing the amount of added sugar and calories in its fountain drinks, and it introduced a new line of drinks with lower sugar and no artificial sweeteners, flavors, colors or preservatives. Panera observed that customers were choosing healthier drinks.


Source: Panera wants you to know exactly what’s in its bread – CNN

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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