As the face of retail morphs in response to several of our thematic headwinds, including Connected Society, Rise & Fall of the Middle Class, Food with Integrity and the Fountain of Youth, brick and mortar retailers and mall centers are attempting to innovate and improve their in-store experience. We’d note the following trends that per ISCC’s RECon event appear to be gaining traction:
Grocery Technology to compete against concepts like Blue Apron, Plated and Hello Fresh. Grocerants and restaurants within grocery stores are also becoming more prevalent.
Clicks to Bricks – Showrooms like Bonobos, Rent the Runway and BaubleBar will continue to emerge as online retailers find it as a way to achieve growth through brick and mortar locations.
Personal Fitness – As the trend of group fitness continues to grow, more studios like CycleBar, Soul Cycle, Core Power Yoga, Orange Theory Fitness, Pure Barre and Club Pilates will continue to add to tenant mixes and infiltrate shopping centers as an experiential retailer.
Health Conscious Fast Casual Restaurants – Quick service restaurant options are getting healthier and trendier with salad concepts like Grabbagreen, Chopt and organic/fresh ingredients options like Core Life Eatery, sweetgreen, BibibBob, Taziki’s and Newks.
Food Halls – By 2020, it is expected that there will be 200 food halls in the U.S., which is more than double the number open today. Eataly, the leading food hall developer, has 35 locations alone and plans for several additional food halls in the coming years.