Shopping Under the Influence

Shopping Under the Influence

This article on gives a whole new meaning of “give me the keys”:

With St. Patrick’s around the corner, some Americans may already worry about their spending habits ahead of the year’s biggest drinking extravaganza. Nearly half of American adults (46%) who drink alcohol regularly admit to making a purchase while under the influence — an estimated 68 million people, drawn from our study of 2,000 American adults.

The biggest concern? Our drunk shopping addiction may be rising, given we’re spending double the amount on last year’s purchases while under the influence!

Americans have spent an estimated $30.43 billion on these spontaneous drunk purchases, or about $447.57 per person. Compare this to just $206 spent on drunk purchases last year.

Read the Full Article Here: America’s drunk shopping habit |


About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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