Mondelez to create more apps, online videos in advertising shift @Redbull @BuzzFeed @MDLZ @PepsiCo $MDLZ $PEP #ConnectedSociety
When a brand as trusted (and as yummy) as Oreo moves shifts gears to online and mobile as well as apps because traditional advertising isn’t getting it done…. kinda tells you something. To us its more Content is King and Connected Society at work.
Massive disruption in the ad industry prompted Mondelez to switch gears as audiences have become more difficult and expensive to reach, Henderson said. “Advertising is no longer a huge part of the content consumption experience.”
Source: Mondelez to create more apps, online videos in advertising shift | Reuters