We continue to see the market expansion for CBD products, some of which tie into our Cleaner Living investing theme while other hemp-related derivatives fall into our Disruptive Innovators theme. There is little question that a CBD infused ice cream from former hippies Ben & Jerry would be part of our Guilty Pleasure investing theme. Candidly, we suspect we are only in the early innings of the cannabis wave, which is one that is likely to get only stronger as consumer acceptance builds and federal legalization is had.
Ben & Jerrys announced a new flavor Thursday, but it will only arrive on store shelves if the U.S. Food and Dug Administration approves it.The ice cream company says its new flavor will be infused with cannabidiol, or CBD. CBD is a component of hemp, part of the same family of plants as marijuana. Ingesting CBD won’t get you high. It generally has very little, or no, THC — the psychoactive component of pot.
“We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”