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The Burger King ‘Whopperito’ – More Marketing Fat Than Taste Sizzle

If Burger King is looking to challenge Chipotle, it’s going to take a lot more than rolling up a Whopper and giving it a new name. Despite Chipotle’s setbacks, it’s claim to fame has been “food that is good for you” and that means Burger King needs to do more than design a new delivery mechanism with some flashy marketing. Until that happens, the Whopperito is more Fattening of the Population than Food with Integrity.

Burger King is taking aim at Chipotle, hoping to gain customers who love the Mexican chain’s burritos by offering a burger-burrito mashup called, the Whopperito.

Source: Burger King wants to steal Chipotle’s business with the ‘Whopperito’

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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