The Death Knell for the Bricks-and-Mortar Store? Not Yet – The New York Times

The Death Knell for the Bricks-and-Mortar Store? Not Yet – The New York Times


To resist the crush of the convenience and cost-savings of online shopping, the old brick and mortar retailers need to have some sort of angle — a terrific experience, a unique offering, or as this article in the New York Times suggests a luxury item that you would like to touch and feel and try on before charging up the credit card:

Recent years have seen store closings from small brands and seismic contractions from major retailers, including Hudson’s Bay Company’s sale of the landmark Lord & Taylor building on Fifth Avenue last month to WeWork, the office-sharing start-up. (Lord & Taylor will rent about a quarter of its former space to continue operating.)But the solution, say several retail innovators, is not the end of bricks and mortar, as some in the industry once anticipated. There was a time six or seven years ago when there was only talk of pure play e-commerce,” said Stephanie Phair, the chief strategy officer of Farfetch, the marketplace and retail platform that helps brands do business online. “What we’ve seen from a millennial consumer behavior point of view is customers really want that joined-up online and offline experience.”What that means is a renovation of the old bricks-and-mortar ideal.

This is the key paragraph from the article:

Instead of the arms race for the biggest location on the most desirable street, a new model focused on multifunctional, integrated stores is gaining currency: less storehouses of product than event spaces, classrooms, community centers, showrooms or studios.

Read full article: The Death Knell for the Bricks-and-Mortar Store? Not Yet – The New York Times



About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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