The Nike Pro Hijab is being released as the brand’s first hijab for female Muslim athletes — Quartz
Nike has announced the launch of a new and highly anticipated product, and it isn’t a sneaker.It’s a hijab, made of a breathable, lightweight, sport-ready fabric meant to keep the athlete wearing it cool and dry. Nike plans to release it early next year.The hijab caters to the many female Muslim athletes who for years have had little choice but to wear hijabs in traditional fabrics to compete in sports.
Source: The Nike Pro Hijab is being released as the brand’s first hijab for female Muslim athletes — Quartz
Many years ago Nike stepped up its efforts to target women with athletic apparel ranging from running and workout shoes and clothes, to simply athleisure wear, with great success. Now it’s moving beyond Western-style clothing and targeting Muslim athletes with a performance hijab.
Nike (NKE) has been a fixture on our list of companies the comprise the Rise & Fall of the Middle Class investment theme. At times we’ve even added it to our Tematica Select List with solid returns.
Now, we’re not necessarily saying that Nike and its $125 shoes are necessarily affordable to the masses — but what it is doing is setting up vast international distribution operations in order to sell its shoes and clothes into emerging markets. Combined with its high profile athlete endorsements — both in the football (soccer) space as well as basketball — Nike merchandise is in high demand around the globe.
Of course, in this image for the story on Quartz.com, we’re not really sure how the swoosh on the side is going to conform with religious requirements.
