A powerful group of tech savvy, entrepreneurial, and predominantly female influencers have emerged as China’s new tastemakers on social media, and they are equally as adored by their fans as they are by major brands.These social media influencers are called “Weibo Celebrities” because they rose to prominence on Weibo1, a leading social media network in China. Weibo is best described as a blend of Facebook and Twitter. Much like those platforms, Weibo accounts are full of selfies and graphics personalized by each user.Weibo Celebrities inhabit a space similar to those Western celebrities who are “famous for being famous.”
Source: Inside The Billion Dollar Industry Of China’s Most Famous Social Media Celebrities | KraneShares
