Timberland Pushing Against Retail-Mageddon with New Concept Store

Timberland, the shoemaker, has rolled out a concept store that will be completely overhauled and stocked with new products every six weeks to help enhance its customer service and the retail experience.According to a report announcing the news, the new brick-and-mortar format will be located in a mall in Pennsylvania and will be called Timberland Tree Lab. The store will focus on telling stories and will showcase products in a gallery-type setting, which means sleek design elements and product displays that aren’t inundated with products and other things. There will also be a oversized Timberland table aimed at showcasing its brand.

Full Story: Timberland’s New In-Store Retail Experience | PYMNTS.com


We’ve written here often about the headwinds retailers are facing as the movement towards online shopping gains more and more steam — all part of our Connected Society Investment theme. The impact on malls is extreme as consumers more and more make the choice to sit on the couch and shop rather than fight traffic and crowds at the mall.

Timberland as a brand sits in the middle of the struggle as e-tailers sell its shoes online, while at the same time sitting on a large amount of retail space itself.  Transforming those stores into an experiential shopping location is what we call this move by Timberland and something we’ll have to go check out when it is open. Afterall, the article does mention they will be serving craft beers to shoppers. It’s all work.

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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