Visa “Helping” Retailers Go Cashless

Visa “Helping” Retailers Go Cashless



Visa Takes War on Cash to Restaurants. Company offers up to 50 merchants $10,000 apiece to upgrade payment technology and stop taking cashVisa’s new initiative is part of its broader effort to steer Americans away from using cash, long one of its biggest competitors.

Visa Inc. has a new offer for small merchants: take thousands of dollars from the card giant to upgrade their payment technology. In return, the businesses must stop accepting cash.

Source: Visa Takes War on Cash to Restaurants – WSJ


The news release from Visa (V) on this initiative positioned the program as the company helping small merchants avoid the hassles of accepting cash because ” . . .a cashless culture means convenience, security and ease of use . . .”

Well, we certainly agree from a consumer standpoint, but not so sure many merchants would agree since it effectively cuts their profit margins by having to pay transaction fees. But in today’s world — cashless payments are the price of entry for any business. Plus, it’s hard to imagine that Visa, or any credit card company for that matter, would need to push retailers to stop accepting cash.  Afterall, who carries cash anymore?

It’s why Cashless Consumption is such a key investment theme of our approach at Tematica. It’s really the glue that holds together the Connected Society and Content is King thematics.  For a full list of all our themes, check out our new page: What is Thematic Investing?


About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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