Samsung partners with Audi to up the infotainment capacity in cars

Samsung partners with Audi to up the infotainment capacity in cars


Samsung is starting the year off with a push to expand the reach of its chips. The company today announced Exynos Auto V9, its first auto-branded processor under the Exynos umbrella, as it looks to gain traction in the in-car infotainment space.The company says the Exynos Auto V9 chip is designed to power in-vehicle infotainment systems, with support for multiple displays. The South Korean tech company said it has partnered with Audi to power the carmaker’s next-generation in-vehicle system, which is expected to hit the road by 2021.

Read Full Article: Samsung announces its first Exynos-branded Auto V9 processor, partners with Audi


In the coming years, the demand for chip processing power within cars is going to be enormous — even before fully autonomous vehicles even become a mainstay.  Lane control systems, adaptive cruise control, crash detection systems all place demands on the digital infrastructure inside and outside of a car, not to mention the ability for passengers to stream movies, music and other media as they pass the time.

These are all developments that came to light in a podcast we did with Audi back in September 2017.  16 months later that episode is more relevant than ever. Click below to listen:




About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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