THE DIGITAL LIFESTYLE
The shifting landscape that now underpins the entire consumer experience
At the confluence of high-speed data networks, expanding computing power, and falling storage costs, a change has taken place in how consumers interact, share, shop, transact, game, pay and consume content. This, in turn, has upended existing business models, anointing companies that have been able to ride the tailwinds of this digital transition as consumers embrace the digital lifestyle while leaving others behind.
Components of the Digital Lifestyle Theme
The arsenal of connected devices consumers have at their fingertips to manage all aspects of their lives — smartphones, laptops, tablets, digital assistants, smart home devices, connected medical devices and other Internet of Things devices on the horizon.
Data Access & Connections
The wireless, broadband and data storage services allowing consumers to stream content as well as those allowing for the storage and access to thier personal music, photos and videos in the cloud.
Content Creators & eCommerce Providers
While there is still a TV in the living room and a stereo in the car, the media coming across those devices more and more is being streamed from various services. At the same time the need to "run to the mall" has disappeared as e-commerce providers have eliminated the final friction points of online shopping — shipping costs, delivery times, and return handling.
Digital & Mobile Payments
The swiping of the credit card is certainly still popular; however, the method of payment that is increasingly becoming the modality of choice is digital.