If you thought disruption was only to be had from technology evolution, you’ll want to pay attention
As a result of our Digital Lifestyle and Digital Infrastructure investing themes, we now live in a time where technological disruptions are almost expected — one of the main criticisms in fact of the latest round of iPhone’s was their lack of disruptors. But disruptions can be big or small, and come in all aspects of our lives where and when we least expect them.
Components of the Disruptive Innovators Theme
Disruptive Business Models
Established businesses tend to focus on improvements to their existing products and services — making iterative changes and adjustments along the way — allowing them to maintain their lead without rocking the boat too much. Disruptive Innovators of the likes of Uber, Spotify and AirBnB on the other hand not only look to rock the boat, but often tip it over and completely change the lake.
Disruptive Business Practices
Disruption can come in the form of removing friction from a customer experience within a category. Amazon’s Prime service, for example, removed the two remaining points of friction that came with online shopping — the time and cost of shipping your purchases to your doorstep and the hassle of returning items.
There have been many disruptions over the past two decades that have changed how we think, interact, behave, conduct business, learn, shop and go about our day-to-day lives. The next round is upon on us and it is coming in the form of artificial intelligence, blockchain technogies, drones and unmanned vehicles, the Internet of Things, display technologies, smart manufacturing, voice controls and augmented reality.