Amazon continues to resist any thematic classification

Amazon is building an app that matches truck drivers with shippers, a new service that would deepen its presence in the $800 billion trucking industry, a person with direct knowledge of the matter told Business Insider.

Source: Amazon is building an ‘Uber for trucking’ app – Business Insider

 

Forget which sector Amazon is in, it’s becoming increasingly more difficult to figure out which one of our investment theme’s Amazon even fits into these days:

  • Connected Society — that’s the clear one, not just because of their eCommerce activities, but also their Amazon Web Services business.
  • Cashless Consumption — with AmazonPrime the ability to click and order has never been faster. Add in the Amazon Payments program, that allows for users to “check-out with Amazon”.
  • Content is King — if Amazon keeps investing as much as they have recently in original programming they could start to overwhelm even Netflix (although they should be careful on that since NetFlix is now streaming over Amazon Web Services.)
  • Rise & Fall of Middle Class — the company’s ability to deliver products and services around the world and tap into the emerging wealth everywhere in the world is one of many growth opportunities we like about the online eTailer.
  • Disruptive Technology — drone deliveries, airline fleets, matching truck drivers with retailers and manufacturers, the list goes on of the many places Amazon is looking to vertically integrate its business.
  • Asset-Lite Business Models — what exactly does Amazon make or sell? In reality not much. The company doesn’t quite fit in this thematic however; given the assets it has amassed in terms of warehouses and data centers, but it’s still a thought.

In case you are wondering, yes, for all these reasons and more, Amazon (AMZN) is very much part of our Tematica Select Investment List. Check it out for yourself >>

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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