JCPenney launches new plus-size only line designed by Project Runway winner
JC Penney has certainly had it’s fair share of struggles in recent years. Who knows of this new strategy will work out for the shopping-mall retailer; however they certainly have one thematic tailwind helping them: the Fatting of the Population. When the CDC is reporting that nearly 40% of women in the country or obese, it’s a market ripe for the picking.
When I saw Ashley Nell Tipton on Project Runway, I knew that a sea change had just occurred. It was thrilling to watch her tackle challenge after challenge, while still staying true to her message throughout the entire competition. When she sent only plus-size models in her designs down the final runway, I cried. I cried for her success, for those beautiful boundary-breaking looks, and for the fact that 67% of the women in our country were finally seeing some sort of positive representation in the fashion world. And today, Tipton’s first collection for JCPenney drops in stores.
Source: Project Runway Winner New Plus Size Clothing JCPenney
