Under Armour brings wearables to the playing field

Wearable devices have become a mainstay for athletes around the world — tracking activity, sleep, heart rates, eating habits — everything except for when it counts, on the playing field. The PGA, just like all professional sports leagues (we think) restricts the use of the wearable devices on the course. So Under Armour, embedded it in the shoes. This of course is a flashback to the Nike+ device from years back, but while Jordan can track his steps on the course, this report didn’t say whether it would track his sleep if he wears his golf shoes to bed.

Built on the same foundation as the UA Drive One shoe Spieth’s been wearing since the Masters, the custom model houses an embedded motion sensor within the shoe’s midsole — the sensor is identical to the one in UA’s Speedform Gemini 2 Record Equipped, the brand’s first smart shoe —that automatically tracks metrics such as distance and steps. During the final round at The Open Championship, Spieth logged a total of 13,541 steps.

Source: Under Armour creates custom, smart golf shoe for Jordan Spieth

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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