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Alibaba hopes to find a silver bullet when it comes to the aging population

Over the next 12 years, all of the baby boomers will have moved into the senior generation, resulting in a major structural shift in demographics. From 2010 to 2030, the percent of the population over 65 will increase from 13 percent to 19 percent while the percent of the U.S. population aged 20-64, the primary working years, will decrease from 60 percent to 55 percent.

We in the United States are hardly alone in this demographic shift. Canada, Japan, China and most of Europe have an even higher percentage of their populations in the older age brackets.

What we are seeing recently is online retailers, having cleaned up in capturing the hearts, minds and wallets of younger generations are now turning to see how they can grab — enter Alibaba and it’s novel idea, opening physical brick and mortar stock to attract seniors.  What’s old is new again, or what’s new is old.

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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