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America is about to go on a ‘Back to School’ splurge – Business Insider

Tematica Research CIO Chris Versace breaks down on Business Insider the real drivers behind the second largest spending holiday season — Back to School

While parents may like to think otherwise, the reality is that children are “active decision makers” in family economies.We’re not going by what we’ve heard or seen, but rather by the data from YouGov that confirms this influence.Moreover this influence is fairly well spread among the purchases ranging from clothes, footwear and personal care products to be worn by the teenager, but also entertainment content and where to eat.

Source: America is about to go on a ‘Back to School’ splurge – Business Insider

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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