Apple Watch Unseats One of the Mainstays in the Luxury Market

Apple has finally achieved a major milestone with its Apple Watch.The company’s CEO Tim Cook told attendees that the tech giant now sells the number one watch in the world, leapfrogging Rolex in the process. Cook also said the Watch saw stunning 50% year over year sales growth in August. Apple didn’t share any hard sales numbers, but that’s not surprising — Rolex remains similarly tight-lipped. According to an estimate by Canalys, Apple sold 11.9 million watches in 2016.

Read Full Article: How the Apple Watch just became the number one watch in the world – Business Insider

For the most part, Apple Watch has had to live in the shadow of its big brother — the most enigmatic iPhone. The Apple Watch is really a technological marvel of sorts and by all accounts it is great. It just doesn’t have that “must-have” vibe to it.  And that’s a problem for Apple on many levels — a situation we dug into recently on

But along the way, much like the kid brother that is actually more talented than the flashy first born, the Apple Watch has established itself with a new generation that simply doesn’t wear a watch anymore.  And along the way, it has surpassed the brand and product that many could point to as establishing the luxury market — Rolex.


About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

Comments are closed.