California’s Clover Sonoma, a family-owned, third-generation, Certified B Corporation business was the first dairy in the United States to receive the American Humane Certified seal some 21 years ago. Now it’s the first dairy to offer a post-consumer recycled (PCR) gallon milk jug with plans to increase the PCR as part of its sustainable packaging efforts. And Marcus Benedetti’s comment that consumers want to reward companies that do the right things touches on one of the psychographic aspects behind Tematica’s Cleaner Living investment theme and indices.
“It’s not enough to be organic,” said Marcus Benedetti, chairman and chief executive officer of Clover Sonoma, to Ms. Nierenberg during a Food Tank webinar on Nov. 18. “When you elevate everything you do and touch, and pass that onto consumers, you connect with them. Consumers want to reward companies that do the right things.”
Mr. Benedetti explained Clover Sonoma’s passion is to elevate dairy to keep it a viable business. This strategy includes investing in sustainable packaging to help address climate change. Starting with 30% PCR content in its organic gallon milk line, the company has committed to increasing the PCR content and extending PCR content use across all Clover Sonoma gallon milk jugs by 2025. Using PCR content in plastic packaging creates a closed loop system for recycling plastic gallon milk jugs and ensures plastic is neither created nor destroyed but re-used.