Improving sustainable packaging one dairy jug at a time 

Improving sustainable packaging one dairy jug at a time 

California’s Clover Sonoma, a family-owned, third-generation, Certified B Corporation business was the first dairy in the United States to receive the American Humane Certified seal some 21 years ago. Now it’s the first dairy to offer a post-consumer recycled (PCR) gallon milk jug with plans to increase the PCR as part of its sustainable packaging efforts. And Marcus Benedetti’s comment that consumers want to reward companies that do the right things touches on one of the psychographic aspects behind Tematica’s Cleaner Living investment theme and indices.

“It’s not enough to be organic,” said Marcus Benedetti, chairman and chief executive officer of Clover Sonoma, to Ms. Nierenberg during a Food Tank webinar on Nov. 18. “When you elevate everything you do and touch, and pass that onto consumers, you connect with them. Consumers want to reward companies that do the right things.”

Mr. Benedetti explained Clover Sonoma’s passion is to elevate dairy to keep it a viable business. This strategy includes investing in sustainable packaging to help address climate change.   Starting with 30% PCR content in its organic gallon milk line, the company has committed to increasing the PCR content and extending PCR content use across all Clover Sonoma gallon milk jugs by 2025. Using PCR content in plastic packaging creates a closed loop system for recycling plastic gallon milk jugs and ensures plastic is neither created nor destroyed but re-used.

Source: Clover Sonoma fighting climate change one jug at a time | Food Business News

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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