Starbucks is testing an entirely new way to bring you your iced latte – Yahoo Finance
#ConnectedSociety, #FatteningofPopulation, #AffordableLuxury
Howard Schultz wrote in his book Pour it On about how what Starbucks was really selling was the coffee house experience. The experience of treating yourself to a unique coffee beverage, sitting with a friend or reading the paper, in an environment that was comfortable and warm.
We guess those days are long gone, as this article tells the story of the coffee giant’s test of curbside pickup. We tagged this as part of our Fattening of the Population, in somewhat of a sarcastic manner, pointing out the fact that customers won’t even have to get out of their car to pick up their 400 calorie coffee drinks anymore . . . Wall-E here we come.
“Customers using the Starbucks mobile app to order and pay (apparently for this store only) can choose to have their order delivered to them curbside by a barista, so that they don’t even have to get out of their car to get their order,” Kalinowski wrote in a recent research note.
Source: Starbucks is testing an entirely new way to bring you your iced latte – Yahoo Finance
