After 20 years, Hershey introduces its first new candy bar
In 2005, The Hershey Food Company renamed itself “The Hershey Company” and many saw this as indicating product changes to come following Apple Computer renaming itself simply Apple. Since then we’ve seen Hershey expand its offering into gum, mints and other candy categories, but also into jerky to catch a ride in our Food with Integrity investing theme. But there is no denying our Guilty Pleasure investing theme, and after 20 years of not introducing a new candy, Hershey is launching one in tandem with the Winter Olympics.
While we’re game to give it a whirl, we’re wondering if the company lost its Hershey Bar mold and scrambled to design this new one? Despite the funky design, the non-chocolate offering suggests Hershey is thinking more globally with this new product. And let’s remember 2017 Halloween spend was more than $15 billion with a significant chunk going to candy sales. We’ll see how it catches on and if it tastes as good as one of our favorites, The Hershey Almond Bar.
To mark the Winter Olympics in South Korea, Hershey unleashed its first new candy bar in twenty years, a chocolate-free bar made of “caramelized creme” studded with salty pretzels and crunchy peanuts. It’s not available until December 1st, but that didn’t stop redditors from sinking their teeth into pressing questions about how best to snap off and split the new interlocking pieces of the “needlessly complex” bar.
