The Boomers have gotten a bad rap when it comes to technology. Perhaps it can be traced back to the famous scene in with Billy Crystal in the City Slickers movie and how to tape one channel on a VCR and watch another. View it here
Flash forward to present day, and in many cases, boomers have embraced about as much tech as their children and grandchildren care to provide 24/7 tech support for:
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For our Tematica Premium Members, the home assistant category is one we’ve discussed in depth when it comes to Boomers and their use of Amazon. Sure, its adoption by Gen X’s and Millenials has been extensive, but we see it as a trojan horse of sorts for Baby Boomers. As vision and motor skills decline, what could be easier than simply asking Amazon to make a purchase, adjust the thermostat, check the front door, call their children, etc.