Coty’s cleaner and greener beauty product strategy
Beauty company Coty Inc. (COTY) has released its 2021 Sustainability Report in which it shares its progress in advancing the company’s dedicated sustainability strategy dubbed “Beauty That Lasts.” Launched in 2020, Coty’s Beauty That Lasts efforts are organized into three pillars that aim to enhance: ‘The Beauty of our Products’, ‘The Beauty of our Planet’, and ‘The Beauty of our People’ that focus on cleaner and greener products.
We have developed products that are cleaner and greener, paving the way towards significant environmental impact reduction, and became a more equitable and desirable place to work,” said Coty CEO Sue Y. Nabi.
Across the three pillars, Coty’s FY21 sustainability highlights included:
The Beauty of Our Products – Meeting Coty’s commitment to incorporate sustainability criteria into the development of all new products through the application of Coty’s Beauty That Lasts Index, a qualitative tool for evaluating the social and environmental profile of new products
Leveraging the best that nature and science have to offer through green science to ensure Coty is at the forefront of sustainable innovation
Building on CoverGirl’s heritage, Coty has developed an internal clean list that goes beyond regulatory requirements.
Clean beauty efforts at Coty are underpinned by specific reformulation roadmaps for each product categoryImplementing a new Responsible Sourcing
Source: Coty Shares 2021 Sustainability Report – Beauty Packaging
