IDC survey finds Samsung Galaxy Note 7 users switching to iPhone
No one wants a self-combusting smartphone let alone one that could result in a larger explosion. With airlines banning the Note 7, and more questions around Samsung’s exploding washing machines the brand image could use some help… in the meantime, it looks like Apple and Whirlpool Corp. could benefit from consumer switching.
IDC surveyed 1,082 U.S. consumers through an online survey on October 17th and 18th, four days after Samsung decided to halt production on the Note 7.
Half of the 24 Note 7 owners polled said they have or will choose an Apple iPhone to replace their recalled phone, while 17% said they would choose another Samsung.
While the report from IDC concludes that Apple is at least in some way benefiting from the exploding recalled device, Apple said during its recent Q4 earnings call that it currently wasn’t a factor as it’s already shipping as many phones as it can make. T
The company did, however, once again mention a record number of Android switchers during Q4, which paints a different picture for a possible long-term benefit from the Note 7 recall.
