Apple CEO Tim Cook Thinks Disruptive Technology Augmented Reality is a ‘Huge’ Idea
We’ve heard quite a bit over the last year when it comes to one burgeoning aspect of our Disruptive Technology investing theme – virtual reality (VR). There are a few flavors of VR, including Augmented Reality, which took the globe by storm with Pokemon Go. With Pokémon Go recently breaking a financial milestone – reaching one billion USD in revenue, it’s fair to say that AR is is hitting the tipping point. Interesting comments from Cook given that under his tenure Apple hasn’t released a new breakout product that has a meaningful contribution to Apple’s revenue mix. Cook’s comments mixed with Apple’s move into original content are likely to make for a very interesting Apple World Wide Developer Conference in a few months.
In terms of augmented reality, Cook reiterated that he is “excited” about the technology because it “allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently.” But he added there are “things to discover” before the technology is “good enough” for the masses.
“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology. But there are things to discover before that technology is good enough for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that’s why I get so excited about it.”
Source: Tim Cook Thinks Augmented Reality is a ‘Huge’ Idea Like Smartphones – Mac Rumors
