Is SodaStream Offering You To Make The Tang of  Beer At Home?  $SODA

Maybe it’s just us, but this potential Guilty Pleasure opportunity lost us at “adding Blondie concentrate.” Sure some may want to drink the Kool-Aid or Tang of beer, but we’re thinking if you’re going to reach for a cold one the last thing you want is some beer concentrate at the bottom of your glass. For now, we doubt other Guilty Pleasure companies like Anheuser Busch Inbev SA (BUD), Molson Coors (TAP) or Craft Brew Alliance (BREW) will have much to worry about.

The Beer Bar only makes one beer so far, a light beverage called “Blondie,” which contains 4.5% alcohol by volume and has “a smooth authentic taste, and a hop filled aroma,” SodaStream says.

The system works by adding Blondie concentrate to sparkling water, resulting in about three liters of beer per one liter of Blondie concentrate.

Source: SodaStream Wants You To Make Your Own Beer At Home – Consumerist

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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