Soft and hard seltzers gaining share and quenching consumer thirst

Soft and hard seltzers gaining share and quenching consumer thirst

When companies ranging from PepsiCo and Coca-Cola add aggressively to their product portfolio it likely means we are at or near an inflection point in terms of consumer preference. That is what we are seeing with flavored seltzers given PepsiCo’s 2018 introduction of its bubly Sparkling Water, its more recent acquisition of SodaStream and Coca-Cola testing its Dasani […]

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With soda getting left in the cold, PepsiCo trots out Bubly sparkling water

With soda getting left in the cold, PepsiCo trots out Bubly sparkling water

  Over the last decade, sugary soft drink volumes have been under pressure, but until recently soda companies have seen their case volumes bolstered by diet beverage that incorporate alternative sweeteners to deliver zero calories. With consumers becoming more health conscious as well as preferring healthier and good for you ingredients as part of our […]

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New Coca-Cola CEO Wrongly Blames Connected Society For Sales Decline

New Coca-Cola CEO Wrongly Blames Connected Society For Sales Decline

Nothing sadder than when a CEO refuses to accept the changing landscape and instead points fingers at other “happenings.” Case in point below, the newly installed CEO of Coca-Cola (KO) is blaming our Connected Society investing theme for hurting soda volumes. While we admit fewer people are going to the mall, there are other headwinds […]

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Thinking Twice About Using a Sugar Substitute

Thinking Twice About Using a Sugar Substitute

Conventional thought used to think that using a substitute like aspartame, sucralose and saccharin were worry free ways of cutting back on sugar. That thought has led to an explosion in the number of people – adults and kids alike – consuming sugar substitutes. New research, however, shows those substitutes could actually be tailwind behind our […]

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Is SodaStream Offering You To Make The Tang of  Beer At Home?  $SODA

Is SodaStream Offering You To Make The Tang of  Beer At Home?  $SODA

Maybe it’s just us, but this potential Guilty Pleasure opportunity lost us at “adding Blondie concentrate.” Sure some may want to drink the Kool-Aid or Tang of beer, but we’re thinking if you’re going to reach for a cold one the last thing you want is some beer concentrate at the bottom of your glass. […]

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