Snack attack: Better-for-you, healthy, spicy and savory NPD drivers

Snack attack: Better-for-you, healthy, spicy and savory NPD drivers

PepsiCo’s (PEP) recent acquisition of SodaStream (SODA) is but one of a long string of acquisitions in the “Natural” space as of late. J.M Smuckers, General Mills, Mondelez . . . they’ve all stocked their “pantries” with strategic acquisitions, not to mention recrafting of mainstay brands with updated versions that are Non-GMO, free of artificial flavors and colors, organic and in some cases gluten free.

These mega-conglomerates aren’t making these moves out of the goodness of their own hearts and their desire for healthier consumers. No, they’re doing it because they are seeing consumers flock to these options in record numbers:

More consumers frequently snack throughout the day. Salty snacks are competing not only with each other but also with a myriad of other categories as more food and drink products have become “snackable.” Also, busy lifestyles, concerns about long-term health and the desire to get health-boosting benefits from daily food and drinks have also affected the snack aisle.Innova Market Insights reports a snacking evolution, whereby snacks are not only becoming healthier, but more wholesome, satisfying, hearty, and nutritious, blurring the boundaries between snacks and meals. For example, the market researcher has reported a 20 percent CAGR in snack launches with a clean label claim in North America from 2013-2017, followed closely by Europe on 19 percent. Innova Market Insights reports 34 percent average annual growth in snack launches with a high/source of protein claim (Global, CAGR 2013-2017), with snack nuts & seeds and meat snacks being the leading subcategories for such positioned launches in 2017.

Full article: Snack attack: Better-for-you, healthy, spicy and savory NPD drivers

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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