Thanks Nielsen for confirming our Food with Integrity investing theme
There is nothing quite like being told “you’re right” and the latest data from Nielsen serves to confirm our Food with Integrity investing theme. We’ve had other data from grocery leader Kroger and compared sales data among other grocery chains and key organic and natural product suppliers, but we always love confirming third party confirmation, especially when it has a slew of data.
Consumers today are adopting a back-to-basics mind-set, focusing on simple ingredients and fewer processed foods. As health and wellness becomes an increasingly mainstream trend with consumers, living a healthy lifestyle supported by natural/organics products continues to be important to the U.S. shopper.
Retailers are taking notice and responding to this trend. Organic products are increasing in quantity across shelves and categories in the store. In the U.S. alone, volume sales of products with an organic claim on the package grew 13.1% over the 52 weeks ended July 30, 2016.
Organic produce and fresh items have been around for a long time and may have started this trend years ago. Today, these goods are reaping the benefits of high sales and increased awareness with consumers. But organic products are rapidly growing across every department in the store, and with 48% of U.S. consumers choosing local, natural and organics products when possible, there is a huge growth opportunity for retailers and manufacturers who offer organic product assortments.
Source: Tops of 2016: Fresh Organic
