Experience Economy now at your local grocery store . . .
We’ve written a lot about how the Content is King and Connected Society thematics are creating the drive towards an experience-driven economy. Consumers are moving away from the American shopping mall to entertainment centers, while buying the stuff they need online through the Amazon’s of the world and the like. This article from the Wall Street Journal shows that the same phenomenon is starting to appear at the most local of all shopping experiences, the local grocery store.
Under growing pressure from discounters and online rivals, some grocery stores are offering Zumba classes or peppermint foot scrubs to transform themselves into places where customers might want to hang out rather than just grabbing groceries and heading home.
