Facebook following Amazon’s playbook — creating original content

Facebook has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation.Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources.

Source: Facebook paying up to $250,000 for its own TV shows – Business Insider


With all of the screens at our disposal and eyeballs are pulled in more and more directions, it’s the content producers that are winning — the underlying component of Tematica’s Content is King investment theme. Amazon being the most notable non-traditional content producer in the space, Facebook is now following the same playbook by jumping into the original content space to keep the audience on page for longer. The difficulty of course for the competition is that Facebook isn’t necessarily getting into this game to generate revenue, but rather as a defensive measure to keep the advertising dollars flowing.



About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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