Facebook following Amazon’s playbook — creating original content
Facebook has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation.Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources.
Source: Facebook paying up to $250,000 for its own TV shows – Business Insider
With all of the screens at our disposal and eyeballs are pulled in more and more directions, it’s the content producers that are winning — the underlying component of Tematica’s Content is King investment theme. Amazon being the most notable non-traditional content producer in the space, Facebook is now following the same playbook by jumping into the original content space to keep the audience on page for longer. The difficulty of course for the competition is that Facebook isn’t necessarily getting into this game to generate revenue, but rather as a defensive measure to keep the advertising dollars flowing.
