Yahoo reveals the secret to Content is King: it better actually be good content
The Content is King thematic — one of the better performers in our Thematic Index — focuses on how the in today’s over-stimulating world, it’s the content providers that are breaking through the noise and building lasting interactions and engagement with users. Yahoo! (YHOO) would be what we call a negative confirmation of the theme — the once upon a time giant of the internet is quickly fading off into the distance with the prospects of being acquired by the old-school telecom giant Verizon and being folded into AOL. It’s downfall? Well, with it’s search business long-ago surpassed by the Google train, the company has floundered for nearly a decade attempting to provide some sort of engagement with users — in other words, trying to find some content users will use and come back for.
But Yahoo has had to curb those ambitions. It last year wrote off $42 million in expenses for developing three video series, including a revival of the popular “Community” show. In January, Yahoo also shut online-video portal Screen after spending more than $100 million to make its own shows, excluding the cost of the employees involved.
Source: Verizon Nears $5 Billion Deal for Yahoo’s Internet Businesses – WSJ
