Digital Killed The TV Ad

Digital Killed The TV Ad

Further evidence of our Connected Society and Content is King investing themes can be found in a recent research report by Magna Global that found in 2017 worldwide digital ad spend finally beat TV. Digital ad spend, reaching $209 billion worldwide while TV ad spend stood at $178 billion this year

Infographic: Digital (Finally) Killed the TV Star | Statista You will find more statistics at Statista

As if that didn’t make it clear, content creation is becoming more and more of a focus for marketing professionals around the world.

Infographic: Where's a Marketing Budget to Go? | Statista You will find more statistics at Statista

For some perspective, looking at just Google’s ad revenue in 2016, it surpassed total advertising spend in every country in the world except the U.S.

Infographic: The Incredible Size of Google's Advertising Business | Statista You will find more statistics at Statista

Consumers are no longer satisfied with the traditional push model of content delivery as was the norm in a TV-driven world. Today they want what they want when they want where they want and how they want. This increasingly means on mobile devices where consumers can pull content that interests them. Those companies that can capitalize on the technologies and platforms that enable this trend are at the intersection of our Content is King and Connected Society investing themes.

About the Author

Lenore Hawkins, Chief Macro Strategist
Lenore Hawkins serves as the Chief Macro Strategist for Tematica Research. With over 20 years of experience in finance, strategic planning, risk management, asset valuation and operations optimization, her focus is primarily on macroeconomic influences and identification of those long-term themes that create investing headwinds or tailwinds.

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